Could Technology Fix the Rift and Rivalry.
A business could seriously suffer if the marketing and sales teams do not get on. It is common for promotion and sales divisions to have differences when doing business. Over half of marketers are not happy with the level of communication between teams and over half of the sales team are equally not okay with the support from the marketing team. The company can terribly suffer if the teams don’t get along. There are numerous office-based actions that may be employed to suppress this. Technology should be considered.
Communicate and Join forces better.
Poor communication and poor teamwork leads to lack of understanding between the two teams. If there is no communication between the teams, working together becomes a concern. It might be as simple as slack station, it might be more structured and take the form of morning meetings every day in order to keep track of what is happening in the company. Both groups will have to collaborate in a better manner as they both depend each on the other. Marketing have all of the info that the sales require to close leads. On the other hand, sales staff have all the precious insight into customer issues. If they work together on creating content, they have the ability to create helpful resources for clients. Using collaborative project management apps could come in handy.
Have an agreed SLA.
An agency level agreement is a good place to start because both marketing and sales need to be aware of where they stand and what the other expects. It requires to be clearly outlined, reviewed, traced and measured. Your staff should outline everything from buyer behaviors and lead definitions to finish aims and hand-offs.
Create a consistent buyer journey.
Customers definitely expect a smooth experience from the second they begin searching for a purchase to the time it’s finished. Many companies end up struggling with a huge bump in the road as the customers are moved from marketing domains to sales. Sales and marketing should work together all through the travel checking content with each other and keeping in mind that mails will make sense as the hand off is completed.
Use technology to create a single source of truth.
Sometimes rifts Aren’t Only brought on by egos but from the current business process and technology. You need a single source of truth between the departments to avoid needless misunderstandings. This is where integration platform arrive in. Trying celigo-the smart cloud integration platform as service will allow you to attract Together different programs, ensuring that you up to date information. You could make the transition from lead to customer as smooth as possible and in the end much faster than when you are tied to using two applications.